Travel Agency CRM Built Around WhatsApp, Where Your Customers Already Are

Key features

• One Inbox for Every Number

  All your WhatsApp numbers in one list, each chat showing which number it came in on. Unreplied, Waiting and Unread views, snooze, and a search that finds any word in any message.

• Assignment That Sorts Itself

  Assign chats by hand or round robin, organise staff into teams, and let the first person who replies claim a chat. Nobody answers the same customer twice.

• Notes, Mentions and Quick Replies

  Internal notes the customer never sees, @mentions that ring a colleague, saved answers your team inserts by typing "/", and a library for the files you send every day.

• An AI Assistant That Knows Your Prices

  It drafts and polishes replies for your team in a tap. On an official number it also answers customers, only from your live prices, documents and offers, and hands over when unsure.

• Campaigns With Approved Templates

  Send a new Umrah offer or a season reminder to customers who opted in, using Meta-approved templates, with automatic opt-out. Meta bills its fees to you directly, with no markup.

• Stages, Tags and Custom Fields

  Move each customer from new lead to confirmed booking in a tap, tag them, record what matters to you, and filter the whole inbox by any of it.

• Reports and a Live Dashboard

  Reply times, chats per agent, real working hours and a lifecycle funnel, so you can see who is fast, who is overloaded and where leads are lost.

• Every Language, Even Voice Notes

  Each agent reads messages translated into their own language, and voice notes arrive as text. The interface is Arabic-first with full right-to-left layout and English.

• A Phone App in Your Name

  Instant notifications on Android and iPhone, even with the app closed. On the Business plan your staff install an Android app with your agency's name and logo.

What a normal day looks like with the CRM

A customer messages at 1am: Makkah hotel, 5 nights, 2 adults and a child. The booking assistant asks the child's age and sends one card with the best hotels, photos and prices, with a page behind it listing every option. The customer taps Book and finishes on your website. Nobody on your team had to wake up.

At 9am another customer writes "I want to speak to someone about a group". They are marked as Waiting, and whoever is on shift gets a notification on their phone. Sara takes the chat, it is now assigned to her, and she leaves a note: "Group of 14, wants December, call after Asr". When she hands over to the evening shift, the note is sitting right there. Later the customer sends a voice note, which Sara reads as text, and a passport photo, and she replies with the visa checklist from quick replies. The whole thread stays with the agency, not on anyone's personal phone.

Built for how travel agencies actually sell

Travel conversations have details that generic CRMs ignore. The assistant understands Arabic and English, Arabic-Indic digits, Hijri months like Ramadan, children's ages for hotel pricing and phrases like "the last ten nights". It knows what your website sells because it searches it directly: Makkah and Madinah hotels, hotels worldwide, flights and your published Umrah packages, each service switched on or off per agency.

Your packages and offers can live in the CRM too: a photo, a price, the dates and two lines of detail. The assistant shows each one as a card with a Talk to an agent button, and when a customer taps it your team sees exactly which package they chose. Hotel vouchers can be switched on for your workspace as well, so your team makes a professional PDF voucher in Arabic or English from the chat itself, with Makkah and Madinah hotels filled in by name.

Connected to your booking website, or no website at all

A standalone CRM has no idea what a room in Makkah costs tonight. Connected to your Travora Hub website, the CRM runs every search through it, with your suppliers, your markup and your currency rules, so the quote in the chat and the price at checkout are the same number. Every booking link points back to your site, where payment, confirmation emails and vouchers already work.

No website yet? A WhatsApp number is enough. Add your offers and prices in Settings, and your team and the assistant send them in a tap. Each business gets its own workspace: your chats, contacts and team are separate from every other business on the platform.

Two ways to connect your WhatsApp number

An official WhatsApp number through Meta's Cloud API unlocks everything: the AI assistant answering customers, campaigns and Meta-approved templates. If you already use the WhatsApp Business app, Meta's coexistence option links that same number by scanning a QR code inside the app, you keep using the phone, and the CRM can import up to six months of past chats and your contacts (Meta allows this within 24 hours of linking). The Connection page shows each number's status, quality rating and messaging limit in plain words.

Or link a normal WhatsApp number by scanning a QR code, the way WhatsApp Web works. There are no Meta fees on a number linked this way, and it is answered by your team only: the assistant, away messages and campaigns stay off on QR-linked numbers. You can run both kinds side by side in the same inbox, and our team sets this up with you during onboarding.

Campaigns, reports and the numbers that matter

Campaigns let you reach past customers when it matters: Ramadan Umrah departures, summer holiday deals, a new group date. You pick a Meta-approved template and a segment, and customers who reply STOP are opted out automatically. Campaigns run on official numbers, and Meta charges for marketing templates directly, so the cost is always visible.

Reports answer the questions every owner asks. How fast do we reply? Who handled how many chats today? How many hours did each agent actually work? Where in the funnel do leads stop? The dashboard updates as the day goes on, and reports open straight away because they are kept ready in the background.

Moving from respond.io or another platform

Switching does not mean losing your history. We move your chats and contacts from platforms like respond.io with their original dates, so a customer who wrote to you last year still has that conversation when they write again. Migration and team training start at $150 and are free with the Business plan on yearly billing.

Plans and pricing

Starter is $49 a month for a small team getting started: 3 team members, 1 WhatsApp number, the shared inbox, tags, lifecycle stages, quick replies, notes, @mentions and the phone app. Growth is $119 a month and is what most agencies choose: 8 team members, 3 numbers, plus the AI assistant, auto-assignment and teams, full reports and the live dashboard, campaigns on official numbers and import from other platforms. Business is $239 a month for larger teams: 20 team members, 7 numbers, plus your own Android app with your name and logo, priority support and a training session.

Need more? An extra team member is $10 a month and an extra WhatsApp number $20 a month. Yearly billing gives you two months free. Every plan starts with a 7-day free trial with no credit card and no setup fee, and you can upgrade, downgrade or cancel at any time. Prices are in US dollars, excluding VAT where it applies.

Security and data ownership

Every incoming WhatsApp message is checked against Meta's signature before it is accepted, and duplicates are recognised and handled once. Each business is a fully separate workspace, and one business can never send from another's number. WhatsApp keys are stored encrypted, photos and documents sit in private storage that only your team can open, and every assignment, close and note is recorded in the chat with who did it and when.

Staff sign in with Google, so there are no passwords stored with us. There are three roles: Admin, Agent, and Agent who sees only their own chats. Removing someone takes effect on their very next click, and the conversations stay with the agency when staff change.

What the CRM does not do

We would rather you hear this from us. Customers complete payment on your website, not inside the chat. The AI assistant answering customers and campaigns need an official WhatsApp number; on QR-linked numbers your team replies. The booking assistant replies to customers in Arabic and English, while your agents can read messages in their own language through translation.

Travora Hub CRM vs a shared phone vs a typical WhatsApp CRM

Frequently Asked Questions

Guides to read next

• Travel CRM software: what agencies should look for
• WhatsApp marketing for travel agencies
• AI for travel agencies: what actually works