Viator Integration: Sell Tours and Activities on Your Website
Your Viator access level decides whether customers finish on viator.com or on your site. The integration supports both.
Viator says it lists more than 300,000 experiences across 2,500 destinations, as read on its partner site on 30 October 2026. For an agency that sells hotels and flights, that is a quick way to add something to do at the destination, without contracting tour operators one at a time.
The main thing to settle first is your access level, since it changes who takes the money. Agencies often assume they will take payment on their own site, then find their key only allows a redirect.
Key features
Search and destinations
Customers browse by destination and keyword on your site, with photos, prices, reviews and availability from Viator.
Commission tracking
On affiliate access, your partner ID and campaign ID go on every link to Viator, so bookings are credited to your account.
Check, hold, book
On booking access, the flow checks availability, holds the booking and confirms it, and any price change at the check is applied.
Voucher and cancellation
On booking access, vouchers come from Viator, and cancellation shows the live quote to the customer first.
Local currency
Viator prices show in the visitor's currency where Viator supports it, including AED, SAR, QAR, KWD and BHD.
Which access level you have
Viator offers an Affiliate programme, an Affiliate API and a Merchant API. It describes affiliate earnings as 8% on experiences booked within 30 days of a click, paid once the experience is completed. Those are Viator's own terms, read on the date above, and they may change.
In our settings you choose one of three levels. Full Access Affiliate shows content, prices and availability on your site and sends the customer to Viator to pay. Full Access plus Booking turns on the booking endpoints as well. Merchant is the setup where you own the booking. If a key does not have booking rights, the server refuses those calls and sends the customer to Viator.
What it adds to your site
Tours get their own page and navigation link, and sit in the same admin area as your other products. A customer who books a hotel in Dubai can go on to look for things to do in Dubai on your site. Sub-agents can get a separate commission rate for tours, on plans with the B2B portal.
Reviews are shown with attribution and kept out of search engine indexes, as Viator's rules ask, so they cannot be used as your own page content.
What this integration does not do
It sells Viator's products only. GetYourGuide and other tour suppliers are not connected. It does not turn your own tours into Viator listings. If you run your own departures, use the deals and tour features described on the tour operator page, which sell them directly with your own prices and seat limits.
We cannot grant a Viator access level. Applying for it, and meeting whatever Viator asks for in return, is between your agency and Viator.
Viator access levels on your site
| Full Access Affiliate | Full Access + Booking | Merchant | |
|---|---|---|---|
| Tour content on your site | Yes | Yes | Yes |
| Where the customer pays | On Viator | Depends on your Viator agreement | Through your setup |
| How you earn | Commission from Viator | Agreed with Viator | Your margin |
| Booking endpoints | Off | On | On |
| Cancellation | Handled on Viator | From your site, with a live quote | From your site, with a live quote |
Frequently Asked Questions
Do I need my own Viator API key?
Yes. Each agency connects its own key and tracking IDs in the admin panel, with a sandbox option for testing first.
Which plan includes Viator?
Tours and activities through Viator are in Professional and On Demand. They are not in Basic.
Will my customers leave my site?
On affiliate access, yes, at the payment step. That is how Viator sets up that level. To keep them on your site, ask Viator about booking or merchant access.
Can I add my markup to Viator prices?
On affiliate access Viator sets the price and pays you commission, so there is no markup. On merchant access your margin depends on your agreement with Viator.
Guides to read next
Explore more: Tour Operator Software · All Features · All Integrations · Hotel Booking Engine · B2B Agent Portal